Tom Lombardozzi

Nov 17, 2020

I feel like the marketing world has been flipped upside-down on it’s head in the past year…

The Move Toward Low-Cost Marketing I feel like the marketing world has been flipped upside-down on it’s head in the past year, especially in the past few weeks. The new wave of marketing hit when brands started doing brand deals with influencers, but as soon as that become popular, it…

Startup

2 min read

I feel like the marketing world has been flipped upside-down on it’s head in the past year…

Nov 17, 2020

The Decentralization and Disruption Coming To Social Apps

I firmly believe that by 2025, social apps like the ones above will look completely different. In particular, social media apps (Twitter, Instagram, and Facebook), dating apps, and LinkedIn will see the most change over the next 3–5 years. Let’s look at each one of these individually. Social Media Apps…

Social Media

2 min read

The Decentralization and Disruption Coming To Social Apps

Nov 17, 2020

3 Small Ways Spotify Can Improve Their Product Dramatically

I love my music. I would be lost without it. I currently have headphones in listening to some Mumford and Sons while punching my keyboard. This morning I listened to Dave Matthews Band during my run. On my way to class today, I listened The Killers new album. …

Spotify

3 min read

Sep 22, 2020

How Facebook can make FaceBook Campus a Success

Early last week Facebook announced a new vertical of their platform called Facebook Campus. The feature will be a tab inside Facebook where students can interact with other students from their university, essentially a social network for colleges. This launch comes as Facebook is losing their grip on Generation Z…

2 min read

How Facebook can make FaceBook Campus a Success

Jul 2, 2020

Lululemon vs. Peloton: The Battle for Home Fitness

As everyone has probably heard, Lululemon bought the fitness-startup, Mirror, for $500 mil. In probably one of the biggest M&A deals this…

Peloton

3 min read

Jun 18, 2020

The New Era of Stock Market Traders; Some lead by Dave Portnoy

So high school clearly didn’t teach Gen Z enough finance, because once the car-rental company, Hertz, announced bankruptcy, shares skyrocketed over 450%. People should realize that once companies announce bankruptcy all shares are essentially worth $0… Anyways, as you have probably heard, day trading has been a huge trend during…

Startup

3 min read

The New Era of Stock Market Traders; Some lead by Dave Portnoy

Jun 11, 2020

Analyzing Business Insider’s Gen Z comments: As a Gen Z’er

I read a teaser to a report the other day on business insider called, “Banking & Payments for Gen Z Report: The winning strategies for attracting the next big opportunity — Generation Z”. …

Gen Z

3 min read

May 21, 2020

Why Clubhouse should continue to use FOMO in order to attract the Gen Z market

You know what psychological principle people hate? The fear of missing out, or FOMO. Let me tell you, Gen Z absolutely hates the idea of FOMO more than any generation. It brings feelings of anxiety, self worth, insecurity, good/bad decision making …(the list goes on), all into play. This is…

Startup

2 min read

Why Clubhouse should continue to use FOMO in order to attract the Gen Z market

May 5, 2020

Why My Social Media App Failed

Tom Lombardozzi’s (Co-founder and CFO)Take: Back in May of 2019, my good buddy and I ventured out to start our first startup. We had an idea to make a new social media platform exclusively for your campus. The app would feature 8 second videos, a top 10 page, and you…

Social Media

3 min read

May 1, 2020

Investing in social media: Why does Gen Z love TikTok?

When looking at the Gen Z market, it is no secret there is one app that has taken our generation by storm, that app is tiktok. There are a few reasons that this app is so popular and why it made a great investment for any private investor. To start…

Startup

3 min read