How Facebook can make FaceBook Campus a Success

  1. Remove the Facebook association.
  • Unlike Sean Parker, I’m not suggesting a small change to the name, I’m calling for an entire rebrand. Take Campus out of Facebook and make a separate app called “Campus” or something like that and have it be owned by facebook. Facebook isn’t really considered “cool” nowadays by my generation, so drawing in an audience may be hard. And no doubt, Facebook has the engineers and teams to build an incredible app.
  • Face the facts, college kids aren’t PG-13. The app that will have the most success will allow for edgy content within the application. Look to the Barstool accounts, people love the content they post because it’s edgy and relatable. Obviously, you would need to have some conditions in your user agreement, but this is one of the keys to attracting a college audience.
  • Sure, universities should be able to announce things through the app and you should be able to link your classes, but beyond that colleges shouldn’t be too involved. Social media is cool, but colleges and oversight aren’t. So, as soon as student hears that the school is monitoring the app or something like that, they will leave very quickly.

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