3 Small Ways Spotify Can Improve Their Product Dramatically

  1. Social. As much as music is personal for my generation, it is also very social. Spotify should incorporate a few social features with their product. First, is a direct message feature. When a new song comes out from a popular artist, we want to share it with our friends. Having a direct message feature on Spotify will make sharing seamless and provide a platform for friend groups to talk about music. Second, it should be easy to find your friend’s profiles. My cousin has a really good oldies playlist, but every time I want to play it I have to search his entire name. I want to be able to see who I follow and find their profile quickly.
  2. Hardware. Almost every gen Z kid has a small personal speaker, and Spotify should try to take some of this market. The speaker shouldn’t be expensive, my current one is $30 and sounds awesome, but I believe a $50 price point is reasonable. Whether it be a sleek design, better sound, or a pre-sync feature I think Spotify has the team to make a speaker that can beat the current market with an additional feature or two.
  3. Spotify Venues, Tickets, and live streams. Ever been looking at your favorite band on Spotify and see that they are performing a concert near you soon? I think Spotify should capitalize on this feature and do a few things. First, start to buy the naming rights on a few venues and second, start a ticket selling platform within their app. If I can listen to music through Spotify, why shouldn’t I be able to buy tickets to a concert too? It can drive a new revenue stream for the company and allow for Spotify to become the go to for all things music. Lastly, at least while Covid is around, Spotify should introduce a live streaming feature for artists to perform on, this way they can get direct all their music toward one platform.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store