Tom Lombardozzi
2 min readNov 17, 2020

The Move Toward Low-Cost Marketing

I feel like the marketing world has been flipped upside-down on it’s head in the past year, especially in the past few weeks.

The new wave of marketing hit when brands started doing brand deals with influencers, but as soon as that become popular, it switched. Recently, we saw brands partner with influencers to launch products together…